The 25 Best Interior Paint Brands in the UK

When it comes to choosing the best interior paint, trying to work out which are the best paint brands can feel like searching for a needle in a haystack made of needles. The UK is full of hardware and design stores and it is easy to get lost in the limitless product ranges. So what is the best quality paint brand? And, how do you choose best interior paint for your project?

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In this article we have compiled the top 25 best interior paint brands in the UK, complete with a buyer’s guide so you can determine the right one for your project needs. Up first we have a more in depth look at the top 5 before getting into the complete list. If you want to jump ahead to the list, click here. These brands produce the best emulsion paint for interior walls and top gloss products for wood and trim.

Paint Tip: There has been a bit of a revolution in the paint world over the last few years, and water-based emulsion was the winner. It is hard wearing and just as colourful and easy to use as the solvent based option but comes with one big advantage; the water base means it is low odour, perfect for use indoors where you want to have the best air quality for you and your family. For the best emulsion paint, read on!

Top 5 most sold interior paint brands in the UK

Dulux Pure Brilliant White (Matt)

#1 Top Spot – Dulux

Dulux and their big fluffy dog have been a part of British homes for decades, and the love affair is still going strong. The UK’s leading paint brand has over 1,200 colours in its portfolio and a range of dozens of interior paint products. These products include:

  • Dulux Matt Emulsion for ceilings and walls in Pure Brilliant White (pictured)
  • Dulux Quick Dry Satinwood Paint
  • Dulux EasyCare – Washable and Tough Paint for those hard-working surfaces

Farrow & Ball Estate Emulsion Paint

The Luxury Option – Farrow & Ball

Farrow & Ball has made a name for itself through its extensive range of gorgeous, rich, highly pigmented colours. From Hague Blue to India Yellow and Arsenic, their water-based paints will beautify any space. Their interior paints are available for wood, metal, walls, and floors. Some of the products available are:

  • Farrow & Ball Estate Emulsion (pictured) – a chalky matt finish
  • Farrow & Ball Modern Eggshell – a mid sheen finish
  • Farrow & Ball Full Gloss – 95% sheen level

Johnstone’s Matt Emulsion Paint

Trusted Industry Leaders – Johnstone’s Paint

A paint brand with a long and trusted history, Johnstone’s Paint is now one of the brands in the stable of PPG. They provide top quality paints for every surface – walls, ceiling, wood, metal, floor, and more. Their interior products come in a range of colour collections and finishes, and these include:

  • Johnstone’s Matt Emulsion (pictured) – for interior walls and ceilings
  • Johnstone’s Kitchen & Bathroom Emulsion
  • Johnstone’s Colour Vibe Emulsion

Auro Airfresh Wall Paint “Fresh White”

Organic and ecological – AURO Paints

AURO Paints products are manufactured from natural organic and mineral raw materials. They are also free from petrochemical solvents. They have a wide range of paints and colours for walls, ceilings, furniture, wood, and more, in varying gloss levels. Their interior paints include:

  • AURO Colours for Life – Wall and Ceiling Paint No. 555
  • AURO Airfresh Wall Paint No. 328 (pictured)
  • AURO Wall Paint No. 321

Crown Breatheasy Emulsion Matt

200 Years of Experience – Crown Paints

The UK’s largest and most successful independent paint manufacturer, Crown Paints has an extensive range of paints for every room and surface. There are emulsions in a wide choice of colours for every room, as well as scrubbable paints for halls and stairs, kitchen paints, and bathroom paints, including:

  • Crown Breatheasy Emulsion Matt (pictured)
  • Crown Breatheasy Hall and Stairs – durable finish
  • Crown Breatheasy Kitchen Paint – Antibacterial+ formula

The best of the best interior paint brands UK (complete list)

Even though you may know what you want from the paint, finding the best interior paint brand may cause headaches, let alone working out which tools you need to apply it or which shade of white is the right one. There you stand at the paint shelves, staring at hundreds of paint tins all made for the same purpose promising what you are looking for – which one is the best quality paint brand?

To make it easier for you to pick the best one, we have created a list of 25 most sold interior paint brands. UK customers will find which brands are the right choice for their project in the helpful table below, including big hitters like Farrow & Ball to Dulux.

UK Paint BrandGood idea if…Example product and litre price (RRP)
Abigail Ahern…you are looking for dark interior paints with natural pigments.Abigail Ahern Matt Emulsion – Madison Grey – £13.00
Annie Sloan… your furniture needs an update: you can choose from a range of well adhering chalk paints.Chalk Paint – Paloma – £19.00
Auro… an ecological option is what you need: Auro offers a wide selection of solvent- free paints with natural ingredients.Auro 321 Classic Emulsion – Mint – £11.00
Bedec… you need an environmentally friendly, water based paint for any surface.MSP Multi Surface Paint Satin – Ivy Green – £11.00
Blackfriar… specialist paints and wood care products are on your list: wood oils, floor varnishes and heat resistant paints all belong to Blackfriar’s assortment.Matt Black Paint – Black – £30.00
Chiselwood… your kitchen is need of an update: this kitchen manufacturer has recently launched their own paint line.Intelligent Eggshell – Ice Cube – £29.00
Craig & Rose… the ideal look for your home requires vintage colours, special effects or if you are looking for trade paint.Concrete Effect – Onyx Edge – £20.00
Crown… you are not quite sure what you need: Crown paint has such a huge selection of paints for all surfaces – something for everyone.Feature Wall Paint – Quick Kiss – £11.00
Designers Guild… designer paint is your desire. Perfect Matt Emulsion – Stucco White No. 5 – £23.00
Dulux… you want quality retail or trade paint in a certain colour.Dulux Matt Emulsion Paint – Willow Tree – £6.50
EarthBorn… eco-friendliness is the requirement for the paint: these are available in timeless colours.Clay Paint – Woodsmoke – £14.00
Ecos… asthma and allergies limit your paint choice: Ecos offers completely odourless and solvent free paints.Lakeland Matt Paint – White – £8.50
Farrow & Ball… if you look for a luxurious paint that will make your neighbour jealous: F&B offers high quality paints for many surfaces in a wide spectrum of colours. Estate Emulsion – India Yellow – £32.00
Fired Earth… it comes down to colour: Fired Earth finds you the right colour for every room.The Paint Collection – Mercury – £22.00
Francesca’s Lime Wash… your home goals include limewash and chalky emulsion on interior walls and ceilings.Limewash in dark colours – £25.00
Johnstone’s… well, whatever you are planning to paint. Johnstone’s offers almost any interior coating for nearly any surface. Matt Paint – Magnolia – £4.00 (trade paint)
Laura Ashley… the interior walls need a boost or it’s time to update the wooden furniture.Decorative Furniture Paint – Pale Duck Egg – £22.00
The Little Greene Paint Company… “Colours of England” speak to you, all solvent free, naturally. Intelligent Matt Emulsion – Light Bronze Green – £48.00
Nutshell Natural Paints… 100 colours is enough to choose from. Eco Friendly Interior Paint – Buckingham – £25.50
Paint by Conran… you want to bring the outside to the inside: Paint by Conran’s colour palette is inspired by British plants and landscapes.Eggshell – Aloe Spike – £21.50
Paint & Paper Library… the colour you want falls under the category Aqua, CItrus or Rosa.Architects Matt – Squid Ink – £21.00
Rose of Jericho… you’d like a traditional, classic or Italian paint mixed with earth and artists’ pigments. Vinyl Matt Emulsion – Eau de Nil – £12.00
Sanderson… you want to compare colours: Sanderson’s pastel to mid range colour palette includes 1, 352 colours.SAND Water Based Emulsion – Yellow Birch – £28.00
Siecle… you agree that “colour makes people happy”: Sciele is a paint that focuses on colour, and only colour.If you are curious for Sielce paint, you’d better visit their shop in London to see it yourself.
Zoffany… bright and intensive colours are your passion: Zoffany has it in emulsion, low sheen eggshell and gloss.ZOFF Elite Emulsion – Purple Tulip – £19.50
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